Nice to meet you

Hey there! My name’s Sam and I’m a Senior Copywriter, UX Writer, Photographer and Brand Specialist. Give me any topic, product or brand to write about and I’ll ace it (as long as that topic isn’t me). So here goes nothing…

I’ve been intrigued by personality and human behaviours my whole life. My lateral thinking is both a blessing and a curse – I step over the line more often than I should. I also get giddy with excitement when given the opportunity to make the complex, simple. I should be winning in the friends’ department, right?

Thanks for taking a look at my work anyway.

User experience

I’m currently studying UX, solidifying the fundamentals in research & design, and staying at the forefront of this ever-evolving industry.

copywriter

As a senior copywriter for some of the top ad agencies in Sydney, I’ve created ad ideas and written short & long copy for numerous brands.

Photographer

I’ve been so lucky to have worked professionally over the last 15 years as a travel, portrait, food, and commercial photographer.

brand specialist

Carefully considering strategy and positioning, I’ve branded several startups, including naming, voice & tone, personality and identity.

What People Say About Me

Photography Studio

FOOD + DRINK PHOTOGRAPHY

For websites, apps, social media and print collateral, I have the expertise to capture your offering in the most appetising way.

PRODUCT Photography

Instagram flat-lays, website imagery, facebook content, printed catalogue product shots, fashion shoots and more.

PORTRAIT PHOTOGRAPHY

Corporate, LinkedIn, family, baby, dogs, cats, turtles, axolotls, fleas – I can capture any type of portrait for whatever purpose you need.